Betano has become the first sports betting firm to secure a partnership with soccer’s UEFA European Championship national teams tournament 💵 ahead of the 2024 edition in Germany.

The deal was brokered by the CAA Eleven agency, which is responsible for the 💵 worldwide sale of sponsorship and licensing rights for UEFA's men's national team competitions.

Guy-Laurent Epstein, director of marketing at UEFA, said: 💵 “Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that 💵 its industry expertise and affinity to football makes it a great fit for the tournament.”

Earlier this month, UEFA signed up 💵 Booking as an official global sponsor of Euro 2024, joining adidas, Alipay, Atos, Coca-Cola, Engelbert Strauss, Hisense, Lidl, and Vivo.

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